Case Study
Trek boosts online conversions by 200% with new product discovery experience
September 21, 2023
As one of the leading global names in the bicycle industry, Trek offers an extensive range of products. With over 300 options and numerous variations and customizations available, there is a perfect bike for every kind of rider. However, Trek recognized that their customers were facing a challenge when it came to choosing the ideal bike for their needs.
To address this, Trek understood that consumer education was the key to instilling purchase confidence. They decided to take a proactive approach by developing an innovative solution in collaboration with Zoovu and their state-of-the-art Digital Commerce Search technology.
Introducing the Trek Bike Finder! This interactive tool revolutionizes the customer experience by guiding them through a thoughtfully curated series of questions. By understanding the riders' specific needs and requirements, the Bike Finder is able to match them with the perfect bicycle. Whether it's a parent purchasing for their child or an experienced rider seeking an upgrade, this cutting-edge technology ensures an optimal selection process.
About The Sponsor
Zoovu
Zoovu is the #1 AI-powered product discovery platform helping B2B & B2C companies sell more and spend less with their ecommerce. Clean, standardize, and enrich product data. Build guided selling assistants, product configurators, and intelligent search capabilities to provide personalized buying experiences and capture zero-party customer data.
