Case Study
Unleash Imagination: Guiding Customers to Discover Inspiring LEGO Sets on Every Retail Partner Channel
October 4, 2023
LEGO® has partnered with Zoovu to revolutionize the way customers discover and engage with their expansive product catalog. Through Zoovu's cutting-edge technology, LEGO® achieves a meticulous cleansing, structuring, and enrichment process, resulting in 100% accurate and machine-readable product content. This fortified foundation enables LEGO® to effortlessly create and deploy product discovery experiences across their retail partners' digital touchpoints, available in multiple languages. Now, LEGO® customers can confidently find the right set to inspire the next generation, regardless of where they choose to make their purchase. Every toy store becomes a portal of imagination, ensuring that children everywhere can embark on a journey of creativity and limitless possibilities.
About The Sponsor
Zoovu
Zoovu is the #1 AI-powered product discovery platform helping B2B & B2C companies sell more and spend less with their ecommerce. Clean, standardize, and enrich product data. Build guided selling assistants, product configurators, and intelligent search capabilities to provide personalized buying experiences and capture zero-party customer data.
