White Paper
Virtual Shelves - The Future of Retail Media
October 1, 2024
Brick and mortar retailers are under tremendous pressure from the e-commerce boom and ever-evolving customer expectations. Globally, online shopping is projected to continue its strong upward trend. A lack of physical constraints has enabled e-commerce sites to innovate often and act quickly in terms of marketing and customer experience. Further, their lower cost of operations has translated into better pricing for customers. As a result, "offline" retailers are suffering from a drop in sales, lower footfalls and a dire need to reinvent themselves to stay relevant.
Retailers are responding with new concepts and digital innovations to transform their role from transactional outlets to experiential destinations. Interactive smart retail technologies are playing an increasing role in this journey, with a variety of tools for retailers to choose from and a broad range of benefits.
In this whitepaper:
Smart Retail: What Customers Want
How Virtual Shelves Work
Virtual Shelf Case Studies
3 Ways that Virtual Shelves Benefit your Business
Retailers' Guide: Transitioning to Virtual Shelves
About The Sponsor
eyefactive GmbH
Kiosk Touchscreen Software & Retail Technology Platform
Touch future. Together! Interactive touchscreen solutions made with customizable, ready-to-use apps for smart retail solutions and innovative customer experiences.
