The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like sensors, smart screens and augmented reality are being smartly incorporated, allowing forward-thinking retailers to leapfrog their competition in the next decade.
In this session we'll explore the technologies that make this possible and look at a few real world examples of how data-driven strategies are being implemented by retail leaders Subaru, Muji, and Kirin.
You will learn:
- Four tactics retailers can implement now by leveraging their existing infrastructure
- Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
- How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today
Meet the panelists
Erik Archer Smith
Marketing Director, Data
Arm Treasure Data
Erik Archer Smith is a data-driven marketing and sales professional at Treasure Data with 10+ years experience helping companies scale during phases of hyper-growth. Erik got involved with tech early and built the first social media site in Japan using open source technology in the early 2000s. When not working, he enjoys spending time at the beach with his wife and dog, and obsessing over growing the perfect habanero pepper in his automated garden.
Judy Mottl
Editor, RetailCustomerExperience.com
Networld Media Group
Judy Mottl is an experienced editor, writer, reporter and blogger who has worked for top media including AOL, InformationWeek and InternetNews. She's written everything from breaking news to in-depth trends and has won awards on the local, state and national level for feature coverage and investigative journalism.