White Paper

Why it’s time for brands to prioritize the happiness of millennial shoppers

November 1, 2019

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Buyers today have a lot of choice and an array of products to choose from, so it’s understandable many brands are struggling to get customers to stick around for the long haul.

By focusing on superior experiences now, brands can meet the pressing needs of their most demanding customers (millennials) — while getting ahead of the growing expectations of older demographics. Ultimately, this means they can keep all shoppers coming back to them time and again.