White Paper
Why personalizing customer experience is essential to brand building
July 15, 2020
In the age of digital transformation, instant gratification, and a rapidly changing retail landscape, customers are increasingly drawn to brands with whom they have a personal and emotional connection. Advertising and merchandising have long leveraged a strategy of emotional appeal to great effect, but new technologies and strategies enable retailers to take this to an entirely new level by personalizing the customer journey.
Personalization, driven by advances in technology, increases relevance, value and trust. The retailer of the future will not survive without an effective personalization strategy that makes consumers feel that their individual needs are at the heart of every interaction.
About The Sponsor
RetailCustomerExperience.com - Marketing Opportunities
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.
