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Commentary

Kohl's launches rewards program, combining 3 elements: What shoppers can expect

by Bryan Pearson — President, LoyaltyOne

Blogger Bryan Pearson got the scoop on Kohl's new loyalty initiative that trades points for cash and combines elements of its credit card, sales events and…

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Inspiring employees to deliver great customer experiences

Lindsey Goodchild, CEO of Nudge Rewards, explains how happy employees lead to happy customers, which leads to stronger loyalty and profitability. According to…

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How digital virtual experiences reinforce the physical environment

Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical…

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Lessons in "goodwill" and the power of people

by Chris Petersen — Owner, IMS

Blogger and industry expert Chris H. Petersen explains why today's retail customer experience involves a foundation of "goodwill" that drives positive feelings.

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Why virtual reality is retail's 'try before you buy' engine

Rob Kendal, managing director, Yulio Technologies, explains how virtual reality technology presents a whole new way for brands, of all kinds,to offer an…

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Voice search and the future of retail advertising

Wesley MacLaggan, Marin Software senior vice president of marketing, explains why voice search is set to become a major factor in advertising, particularly for…

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3 ways to boost the mobile e-commerce experience

by Scott Voigt — Co-Founder and CEO, FullStory

Scott Voigt, FullStory founder and CEO, explains that while desktop may still be the dominant retail channel, mobile is shifting from a research device to a…

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Kagan: How Best Buy transformed itself for success

by Jeff KAGAN — Wireless Analyst, Telecom Industry Analyst

Jeff Kagan explains why Best Buy is a model of success that struggling retailers may want to take note. The retailer saw what was coming and transformed to…

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Retailers move toward frictionless checkout

Tom Chittenden, NCR VP and general manager of retail solutions, says retailers striving for a frictionless checkout must consider strategic business objectives…

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The role of data integrity in building a unified commerce customer experience

Abnesh Raina, PlumSlice Labs founder and CEO, explains why accurate product data management is essential for retailers looking to stay ahead of the…

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Should retailers try to out-Amazon Amazon?

Wanda Cadigan, vice president, commerce, at Sitecore, says the fate of Toys R Us is a prime example of the slippery slope in partnering with Amazon. Brands…

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Ways small retailers can thrive in a world of retail giants

by Chris Petersen — Owner, IMS

Blogger Chris Petersen says that when a retailer doesn't have the resources or infrastructure, the best way to compete with Amazon is do something different.

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How computer vision tech is revolutionizing brick-and-mortar retail

Trevor Sumner, CEO of PERCH Interactive, says retail needs to evolve to the point that every inanimate object interacted with can be enhanced by computer…

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How to set a return policy that works for the customer and you

Sam Kliger, KWI CEO, explains why there is no one-size-fits-all approach when it comes to retail return policies. The policy is an important part of a…

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Why the best retail omnichannel experience is an invisible one

Joe Rabah, managing director for EMEA, RMG Networks, explains that while customers expect consistent brand interactions across all channels some companies have…

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Connecting the dots between retail customer experience, profit

Amy Brandli, director of client services at Centriam, shares data insight on a recent survey that asked consumers what they want and retailers likely aren't…

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The future of retail: More tech and even more human

Matt Matsui, senior vice president of products and strategy at Calabrio, says digital transformation isn't just coming — it's finally here and retailers must…

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Mobile scan-and-go shopping: Future of retail is on

Julian Wallis, retail director at Rambus, believes that retailers that invest in the right in-store digital initiatives will be able to separate themselves…

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Are you an innovative customer whisperer?

by Chip Bell — Customer Loyalty Consultant/Author, Chip Bell Group

Chip R. Bell explains why retail success starts with customer intelligence that provokes insight, not just customer information, and includes shifting the…

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How major mergers are changing your favorite private brands

by Bryan Pearson — President, LoyaltyOne

Bryan Pearson ponders what will happen to the Whole Foods brand now living under the ever expanding Amazon umbrella.

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