Walmart is fulfilling a big part of its one-year-old technology incubation strategy by buying a virtual reality startup. As a leader notes, it's just the start of what Walmart hopes to accomplish with emerging technologies at its Store No 8.
With the close of 2017, a year which brought big news in retail customer experience strategy, technology and trends, Retail Customer Experience shares a hefty list of industry watcher expectations for the new year.
Harriet Green, general manager for IBM Watson Internet of Things, customer engagement and education, explains how retailers must welcome an early adopter mentality. Retailers need to embrace innovations such as artificial intelligence and cloud to introduce new ways to differentiate their brand.
Tractica Principal Analyst Mark Beccue and Interactions VP of Marketing Jane Price explain in a live one-hour free webinar why retailers should be embracing artificial intelligence technology when it comes to customer service and brand experience.
Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.
Dr. Anil Kaul, CEO and co-founder of Absolutdata, writes that as AI becomes a part of daily living, brand leaders are realizing the potential the technology has to transform marketing. AI is poised,he believes, to upend traditional notions of buyer-seller dynamics.
At present, the future of brick-and-mortar retailers looks bleak; however book author John Pugliano believes the technological forces that have favored online retailing are about to shift the advantage back to the local storefront.