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Customer Experience Features

Training for unit-level success for holiday 2009

Products may be set, but people can improve. Here are four practical ways retailers can leverage front-line employees this holiday season.

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First look: Inside the Microsoft retail store

A visit to the first Microsoft store reveals that comparisons to Apple are like apples and oranges.

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E-tail Clinic: BestBuy.com

The electronics retailer's site has properly integrated in-store pickup, but less-than-relevant cross-sell intelligence.

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Five things any retailer can learn from Apple

While most retailers can't lean on Steve Jobs for help with reinvention, there are lessons that all can learn from the Apple/Disney partnership.

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The Digital Signage Show: Inside Target's digital signage network

Target's interactive media team reveals some success factors of the company's Channel Red in-store digital media network.

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Barnes & Noble Nook raises questions about digital-only products

by James Bickers — Editor, Networld Alliance

Technology has made it possible to deliver music, movies, books and more without a physical product. But is that good for shoppers or retailers?

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Customers are buying down, and opportunities are rising, part 3

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Customer-centric experience design is explored in this final installment of "Where's the Opportunity?"

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Four strategies for a better retail holiday season

Retailers need to prepare for the upcoming season with carefully planned merchandise assortments, inventory levels and cross-channel promotions that drive…

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Are retailers under-valuing the importance of fitting rooms?

The most important conversion area — and at the same time the least serviced area — in apparel retail is the fitting room.

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The 'peak-end' rule: Can it transform your customer experience?

The "peak-end" rule says that if you take a moment to understand a concept, you have an opportunity to reevaluate and transform — an idea most retailers could…

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Customers are buying down, and opportunities are rising

by Mike Wittenstein — Customer Experience and Service Designer, Storyminers

Customer choices in a recession are looked at in part of a three-part series called "Where's the Opportunity?"    

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Smart retailers fight walk-aways at the checkout

An average of 1.6 percent of customers leaves the checkout queue — and the store — without completing a purchase.

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Freakonomics co-author to speak at NRF 2010

by James Bickers — Editor, Networld Alliance

Journalist Stephen Dubner has been added to the roster of "retail's big show," taking place this January in New York.

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ISME: Design of the Times 2009 award winners announced

by James Bickers — Editor, Networld Alliance

At this week's In-Store Marketing Expo, a panel of 100 experts picked the year's best retail marketing initiatives in 16 categories.

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ISME 09: Upstart Play N Trade redesigns its experience, takes aim at GameStop

by James Bickers — Editor, Networld Alliance

Executives from the fastest-growing video game retailer shared details on their store redesign and emphasis on in-store events.

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Top 10 brand and marketing trends for 2010

A new definition of value, growing consumer expectations among the things brands and retailers will need to watch for.

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Cirque du Soleil reinvents its retail shop

The entertainment company recognized an opportunity to expand its performance experience into the concession and retail shop, creating a marketplace truly in…

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Opinion: The difference between clerking and selling

The Retail Doc explains why in-store staff should be moved beyond low-hanging fruit and into real selling.

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How mobile will reshape the customer experience

Mobile applications for smart phones are poised to be the future of retailer communications with shoppers.

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E-tail clinic: Amazon.com

It's the king of online retail and a serious competitor to many a brick-and-mortar. But just how good is the Amazon customer experience?

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