Connecting with Customers with New Digital Tools

Electronics retailers are leveraging digital displays and other technological tools to create a deeper bond with shoppers.

Type: White Paper

Sponsor: LG Electronics USA, Inc.




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




EV Charging Stations Offers Digital Signage Opportunities

The sale of electric vehicles is expected to skyrocket over the next 15 years. The charging network required to keep those vehicles running will be a perfect match for digital signage.

Type: White Paper

Sponsor: media mea LLC


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FEATURES


Technologies poised to change the future of holiday shopping

Harriet Green, general manager for IBM Watson Internet of Things, customer engagement and education, explains how retailers must welcome an early adopter mentality. Retailers need to embrace innovations such as artificial intelligence and cloud to introduce new ways to differentiate their brand.

6 ways to deliver stressless service in the holiday season

Chip Bell explains how retailers can achieve stress-less success during the hectic season by acting as a host, not as a slave.

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

Harry & David pumps up brand, mobile, social to enhance customer experience

Premier gourmet food and gift retailer debuts updated brand look, feel and tone, from its website to its catalogs and across social media. It's all focused on elevating the retail gift-giving customer experience.

The new face of disruption: Retail in the digital age

David Rosen, digital transformation technologist and strategist,TIBCO Software, shares how industry leaders, like Amazon, are laser focused on innovating the best means to continuously drive a positive customer experience, all while reigning in costs.

Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

The retailer is tapping a new creative platform developed by consultancy Persuasion Arts & Sciences to refresh the brand, build deeper engagement with customers and better connect with new customers.

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of customers.

Avoid these 8 mistakes and be a winner in personalization

Kibo CMO Tushar Patel outlines eight very avoidable, mistakes retailers make with regards to personalization.

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.

Merchants should highlight mobile self-service usefulness to consumers

Do consumers see the value in every self-checkout option available to them from different restaurants and retailers?

Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the right solution to provide that experience. The answer, he believes, lies in their approach to customer experience.

How brick-and-mortar retailers can benefit from shoppers' e-commerce habits

Growth in e-commerce does not mean the death of bricks-and-mortar retail. Yet, that doesn't mean brick-and-mortar retailers can ignore the impact of e-commerce on the way consumers shop.

Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.

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