Best Practices for Increasing Text Marketing List Opt-ins and Mobile Coupon Redemption

Best Practices for Increasing Text Marketing List Opt-ins and Mobile Coupon Redemption

Text marketing and mobile coupons are a great way for retailers to drive traffic and increase sales. Here are some ways to optimize those efforts.

Type: White Paper

Sponsor: CodeBroker


Webinar: Creating emotional connections through immersive digital experiences

Webinar: Creating emotional connections through immersive digital experiences

Organizations today have an opportunity and responsibility to engage consumers with digital communications that create emotional connections between customers and brands through immersive encounters we call “digital experiences.”

Type: Webinar

Sponsor: Omnivex


Connecting with Customers with New Digital Tools

Connecting with Customers with New Digital Tools

Electronics retailers are leveraging digital displays and other technological tools to create a deeper bond with shoppers.

Type: White Paper

Sponsor: LG Electronics USA, Inc.


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Why the 'endless aisle' works for the customer and the retailer

Why the 'endless aisle' works for the customer and the retailer

Consumers want more products and fast access to products. Retailers want to sell as much product as possible. An endless aisle strategy can deliver on both but retailers need to ensure the customer experience is well thought out, according to experts.

What retailers should know before delving into digital signage

What retailers should know before delving into digital signage

Digital signage works when it comes to increased sales, stronger customer engagement and meeting consumer needs. But it requires a strategy and objective well before the hardware and software decision.

How digital virtual experiences reinforce the physical environment

How digital virtual experiences reinforce the physical environment

Bryan Laing, vice president, client service, IDL Worldwide, explains why connecting with consumers on a deeper, more personal level through physical storytelling, reinforced by digital experiences, can help brands differentiate themselves and bring their brands to life.

Taco Bell's digital transformation focus of ICX Summit keynote

Taco Bell's digital transformation focus of ICX Summit keynote

Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.

Should retailers try to out-Amazon Amazon?

Should retailers try to out-Amazon Amazon?

Wanda Cadigan, vice president, commerce, at Sitecore, says the fate of Toys R Us is a prime example of the slippery slope in partnering with Amazon. Brands, she says, need to delight customers at every stage of the buying lifecycle.

Lowe's, Poshmark are improving customer experience via digital innovation

Lowe's, Poshmark are improving customer experience via digital innovation

Retailers that engage customers using today's highly sophisticated digital and mobile tools are finding that these initiatives deliver greater customer satisfaction, loyalty and sales.

How to capitalize on the OOH viewing experience to keep customers

How to capitalize on the OOH viewing experience to keep customers

Curt Marvis, CEO and co-founder of QYOU Media, explains how retailers can take advantage of DOOH now that customers are watching more video than ever before.

Industry experts offer up 2018 predictions on retail customer experience

Industry experts offer up 2018 predictions on retail customer experience

With the close of 2017, a year which brought big news in retail customer experience strategy, technology and trends, Retail Customer Experience shares a hefty list of industry watcher expectations for the new year.

2017 in Review: Top 5 features highlight retailer experiences

2017 in Review: Top 5 features highlight retailer experiences

Retail Customer Experience readers love getting insight from those in the trenches, and this year's top five articles illustrate that hunger.

Wayfair advances AR strategy with mobile app 3D feature

Wayfair advances AR strategy with mobile app 3D feature

The furniture and décor retailer is making online shopping easier and more satisfying for consumers wanting to know how a product will look at home before they take the purchase plunge.

Walmart digital signage delivers broken content

Walmart digital signage delivers broken content

Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.

Why meeting consumer needs is crucial for U.K. online retailers

Why meeting consumer needs is crucial for U.K. online retailers

Chris Robinson, CEO at Yonder Digital Group, explains why U.K.-based online retailers will lose if they don't realize when consumers are shopping and when they need online support.

Technologies poised to change the future of holiday shopping

Technologies poised to change the future of holiday shopping

Harriet Green, general manager for IBM Watson Internet of Things, customer engagement and education, explains how retailers must welcome an early adopter mentality. Retailers need to embrace innovations such as artificial intelligence and cloud to introduce new ways to differentiate their brand.

6 ways to deliver stressless service in the holiday season

6 ways to deliver stressless service in the holiday season

Chip Bell explains how retailers can achieve stress-less success during the hectic season by acting as a host, not as a slave.

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Can you beat Amazon this holiday season? An omnichannel approach to making it happen

Andrew Fegley, president of Remarketable, outlines innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.

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