Transparent Displays Transform Signage

Along with the optimization of standard advertising spaces, transparent displays allow for the creation of completely new ones.

Type: White Paper

Sponsor: Axis4 Media




5 Best Practices for Turning Your Website into a Content Marketing Machine

Does your website leverage the best in content marketing practices to ensure potential clients look to you for solutions? 51 percent of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago.

Type: White Paper

Sponsor: Networld Press




EV Charging Stations Offers Digital Signage Opportunities

The sale of electric vehicles is expected to skyrocket over the next 15 years. The charging network required to keep those vehicles running will be a perfect match for digital signage.

Type: White Paper

Sponsor: media mea LLC


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FEATURES


Shoppers moving to mobile: Where retailers fall short with m-commerce experiences

Dan Carney, senior vice president of operations at Limelight Networks, explains how mobile devices are having broad implications across the retail landscape, specifically when it comes to consumer expectations of the online experience.

How to clean your dirty data and why quantity isn't a substitute for quality

Gil Larsen, VP, Americas at Blis, explains why in the geolocation business, accuracy is paramount. As he shares, it's all too easy to fuel an otherwise perfect campaign with dirty data, rendering it null and void, or pinpoint an individual to within five meters of their location, only to find you targeted the wrong person.

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Webinar: How to tap mobile, personalization to drive a seamless customer journey

A one-hour free webinar on July 27, hosted by Adobe, will offer actionable insights and tips for retailers striving to craft a successful customer journey.

Millennials weigh in on how they shop

Attendees at the Interactive Customer Experience Summit in Dallas took advantage of a chance to find out first hand during a panel featuring seven millennial shoppers.

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

How to craft a seamless omnichannel experience

Experts offer tips, advice and insight to help retailers develop an engaging and rewarding customer experience between online and offline.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

8-second race: How retailers can connect with fast-moving customers

the window of opportunity for retail marketers to know, reach, convert and engage their customers has dropped to just eight seconds. The key to reaching them is to create an adaptive customer experience.

Crate & Barrel leader talks mobile tech and designing a seamless customer experience

Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.

Live webinar: Salesforce leader shares top CX hacks for retail

Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.

Lowe's innovation leader talks mission, focus and strategy

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.

MasterCard taps Oracle to bolster digital payments for consumers and merchants

The card network said its new partnership with the software company will focus on restaurants, hotels and retail stores.

2016 in review: Top retail customer experience stories

The year 2016 was one of technology, big changes and big steps by retailers aiming to boost and hone the customer experience. Here's a look back at the big news and advancements.

Digital gift cards proving popular with shoppers this holiday season

A First Data study reveals e-gift card usage is on the climb, driven by those ages 18 to 34. The biggest card buyers are those ages 35 to 54. The main reason is convenience.

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In today's retail world, merchandising must be more intelligent and deliberate than ever before. Digital merchandising tools allow retailers and brands to influence every touchpoint the product has with the consumer, from in-store to online to mobile.

NEWS