Digital Display Technology: An Introduction to Digital Signage

Digital Display Technology: An Introduction to Digital Signage

Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.

Type: Guide

Sponsor: LG Electronics USA, Inc.


Agency Harmonic, LG work to create content for new stretch screen

Agency Harmonic, LG work to create content for new stretch screen

New screen technology from LG created new opportunities for engaging and innovative content.

Type: Case Study

Sponsor: LG Electronics USA, Inc.


Uses of Digital Signage in Transportation

Uses of Digital Signage in Transportation

Digital signage quickly is replacing static signage in transportation applications. Along with displaying schedule information, digital signage can serve double duty by advertising products and services and generating additional revenue.

Type: Guide

Sponsor: LG Electronics USA, Inc.


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FEATURES


Is the connected consumer getting overloaded?

Is the connected consumer getting overloaded?

Frank Mayer and Associates explain how by using effective merchandising a brand can disrupt a shopper's path and deliver a concise message about a product in a way that resonates with the modern consumer.

3D virtual concierges deliver enhanced retail experiences

3D virtual concierges deliver enhanced retail experiences

Intelligent virtual assistants enable hotels to boost customer experience by allowing guests to interact with a 2D or 3D agent via digital signage, kiosks or smartphones.

2017 in Review: Top 5 features highlight retailer experiences

2017 in Review: Top 5 features highlight retailer experiences

Retail Customer Experience readers love getting insight from those in the trenches, and this year's top five articles illustrate that hunger.

Walmart digital signage delivers broken content

Walmart digital signage delivers broken content

Digital Signage Today Editor Bradley Cooper encounters a Walmart shelf-edge display that failed to get its message across. Instead of a heartwarming holiday video, it delivered a buffering, stuttering mess.

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.

How brick-and-mortar retailers can benefit from shoppers' e-commerce habits

How brick-and-mortar retailers can benefit from shoppers' e-commerce habits

Growth in e-commerce does not mean the death of bricks-and-mortar retail. Yet, that doesn't mean brick-and-mortar retailers can ignore the impact of e-commerce on the way consumers shop.

How To Measure The Impact Of Digital Signage

No matter how big or small of an investment you make, you want to have a way to measure your success to determine if it was money well spent. When it comes to measuring digital signage ROI, there are several...


Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Neiman Marcus, HMSHost, b8ta talk designing the retail digital store

Digital chiefs from legacy and new brands share insight, advice, tips and strategy when it comes to designing the store with digital in mind.

Neiman Marcus embracing innovative tech from the front door to the dressing room

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

'Interesting times' highlight ICX Summit 2017

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

Interactive Customer Experience: The start of a daunting, yet exciting journey

Interactive Customer Experience: The start of a daunting, yet exciting journey

The ICX Summit, held by the ICX Association last week in Dallas, gave retailers and interactive technology players a chance to learn why companies have to share information both internally and externally to meet the demands of today's 'connected' shopper.

Retailers use interactivity to build better customer experiences

Retailers use interactivity to build better customer experiences

If a retailer doesn't create a satisfactory customer experience, including in-store e-commerce options, shoppers will take their wallets elsewhere. Several retailers have learned this lesson and are using interactivity successfully to build better customer experiences.

5 improvements for successful dealer display programs

5 improvements for successful dealer display programs

The process of designing displays for your dealer networks in the flooring, paint, or home improvement industries presents a unique set of challenges. Build your framework around five questions when developing display programs for home improvement dealer networks.

10 reasons to attend the 2017 ICX Summit

10 reasons to attend the 2017 ICX Summit

If you are responsible for improving customer engagement for your organization, here are 10 reasons you should make your way to Texas for the ICX Summit.

ICX Summit: Neuroscience, millennials and measuring customer experience

ICX Summit: Neuroscience, millennials and measuring customer experience

The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment

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LG offers award-winning LCD and plasma displays designed to engage the customer in a variety of venues. LG has new innovations that enable brighter displays, better interactivity, and an improved relationship between your business and your customers.


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