Brick-and-mortar retailers could slow the erosion of their businesses by e-commerce platforms if they had better ways to understand shopper behavior and increase the probability of sales. The key is getting shoppers engaged with the store and brand, and borrowing on some of the techniques used by online platforms.
E-commerce has not taken off in the grocery sector as it has in other retail segments in the U.S., nor has it matched the performance of grocery in the U.K. Tim Steiner of Ocado, the U.K.'s leading e-commerce grocer, says the right combination of benefits has evaded e-commerce grocery in the U.S.
The TrustChain, a collaborative initiative that involves IBM and a consortium of leaders in the gold and diamond industry, aims to track and authenticate jewels from mine to market to provide transparency to consumers and shoppers.
Ulta Beauty CEO Mary Dillon says the world continues to have a need for human connection and inspiration within the retail environment and that her company relishes the opportunity to meet consumers' expanding and growing needs.
Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.
Wanda Cadigan, vice president, commerce, at Sitecore, says the fate of Toys R Us is a prime example of the slippery slope in partnering with Amazon. Brands, she says, need to delight customers at every stage of the buying lifecycle.
Joe Rabah, managing director for EMEA, RMG Networks, explains that while customers expect consistent brand interactions across all channels some companies have no cross-channel strategy in place and that needs to change.
Instead of resisting change when new competitors such as e-commerce retailers and on-demand delivery services came into the market, Target is investing in its digital infrastructure to meet the needs of changing shopping habits.
There's Black Friday and Cyber Monday and now comes Way Day, which will take place April 25 at Wayfair.com. The retailer is launching its own retail 'holiday' shopping event as customers want free fast shipping and an easy way to shop.
While e-commerce continues to expand, consumers still want to visit the store for fresh food. Supermarkets need to find ways to improve the in-store shopping experience and integrate it with digital interaction.
Retailers and brands share the need to become omnichannel marketers in order to maintain customer loyalty and enhance customer relationships. Because of this, they are sharing data more and undertaking actions to ensure their employees are capable of using digital technology.
Changing demographics, a collaboration among retailers and "pure play" digital merchants and dedicated staffing to support e-commerce are among the factors that experts believe will facilitate the transition taking place in the grocery sector.