Bringing E-commerce Like Capabilities to Brick-and-Mortar Stores for Shopper Engagement

Bringing E-commerce Like Capabilities to Brick-and-Mortar Stores for Shopper Engagement

Brick-and-mortar retailers could slow the erosion of their businesses by e-commerce platforms if they had better ways to understand shopper behavior and increase the probability of sales. The key is getting shoppers engaged with the store and brand, and borrowing on some of the techniques used by online platforms.

Type: White Paper

Sponsor: ComQi, Inc.


Apex Lenz™

Apex Lenz™

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Type: Brochure

Sponsor: Apex Supply Chain Technologies


Apex Lenz™ Real-Time Retail Application Suite

Apex Lenz™ Real-Time Retail Application Suite

Get an eye-opening view of your critical data for powerful insights.

Type: Brochure

Sponsor: Apex Supply Chain Technologies


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FEATURES


How Ocado masters e-commerce grocery in the UK

How Ocado masters e-commerce grocery in the UK

E-commerce has not taken off in the grocery sector as it has in other retail segments in the U.S., nor has it matched the performance of grocery in the U.K. Tim Steiner of Ocado, the U.K.'s leading e-commerce grocer, says the right combination of benefits has evaded e-commerce grocery in the U.S.

Diamond retailer taps blockchain to drive transparency in customer experience

Diamond retailer taps blockchain to drive transparency in customer experience

The TrustChain, a collaborative initiative that involves IBM and a consortium of leaders in the gold and diamond industry, aims to track and authenticate jewels from mine to market to provide transparency to consumers and shoppers.

Ulta Beauty tackles retail change by embracing change

Ulta Beauty tackles retail change by embracing change

Ulta Beauty CEO Mary Dillon says the world continues to have a need for human connection and inspiration within the retail environment and that her company relishes the opportunity to meet consumers' expanding and growing needs.

Taco Bell's digital transformation focus of ICX Summit keynote

Taco Bell's digital transformation focus of ICX Summit keynote

Rafik Hanna, senior director, All Access, at Taco Bell will share insight on how the brand is winning big with customers due to its digital transformation strategy at the upcoming Interactive Customer Experience (ICX) Summit taking place next month in Texas.

Kagan: How Best Buy transformed itself for success

Kagan: How Best Buy transformed itself for success

Jeff Kagan explains why Best Buy is a model of success that struggling retailers may want to take note. The retailer saw what was coming and transformed to survive.

Should retailers try to out-Amazon Amazon?

Should retailers try to out-Amazon Amazon?

Wanda Cadigan, vice president, commerce, at Sitecore, says the fate of Toys R Us is a prime example of the slippery slope in partnering with Amazon. Brands, she says, need to delight customers at every stage of the buying lifecycle.

Why the best retail omnichannel experience is an invisible one

Why the best retail omnichannel experience is an invisible one

Joe Rabah, managing director for EMEA, RMG Networks, explains that while customers expect consistent brand interactions across all channels some companies have no cross-channel strategy in place and that needs to change.

Amazon increasing Prime fee as first quarter sales spike 43% to hit $51B

Amazon increasing Prime fee as first quarter sales spike 43% to hit $51B

Amazon sales soared in first quarter of 2018 and it's a trend the mega omnichannel player expects to continue. One helpful factor is a move to increase Amazon's annual Prime membership fee by $20.

How Target is embracing the human touch to beat the competition

How Target is embracing the human touch to beat the competition

Instead of resisting change when new competitors such as e-commerce retailers and on-demand delivery services came into the market, Target is investing in its digital infrastructure to meet the needs of changing shopping habits.

Wayfair launches one-day Way Day retail shopping experience

Wayfair launches one-day Way Day retail shopping experience

There's Black Friday and Cyber Monday and now comes Way Day, which will take place April 25 at Wayfair.com. The retailer is launching its own retail 'holiday' shopping event as customers want free fast shipping and an easy way to shop.

Kroger, Sprouts Farmers Market on the future of the grocery store

Kroger, Sprouts Farmers Market on the future of the grocery store

While e-commerce continues to expand, consumers still want to visit the store for fresh food. Supermarkets need to find ways to improve the in-store shopping experience and integrate it with digital interaction.

5 retail lessons learned from the upcoming lingerie wars

5 retail lessons learned from the upcoming lingerie wars

As Chris Petersen sees it everything and every aspect of retail is being disrupted and reinvented.

Digital transformation a reality for grocery brands, retailers

Digital transformation a reality for grocery brands, retailers

Retailers and brands share the need to become omnichannel marketers in order to maintain customer loyalty and enhance customer relationships. Because of this, they are sharing data more and undertaking actions to ensure their employees are capable of using digital technology.

Researchers predict ‘tipping point’ for grocery e-commerce to arrive in 2025

Researchers predict ‘tipping point’ for grocery e-commerce to arrive in 2025

Changing demographics, a collaboration among retailers and "pure play" digital merchants and dedicated staffing to support e-commerce are among the factors that experts believe will facilitate the transition taking place in the grocery sector.

Creating measurable touchpoints for experiential retail

Creating measurable touchpoints for experiential retail

Jacob Taylor, founder and CEO, Civitas, explores the evolution of experiential retail and what marketers can do to capitalize on measurable touchpoints during an experiential campaign or activation.

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