Bringing E-commerce Like Capabilities to Brick-and-Mortar Stores for Shopper Engagement

Brick-and-mortar retailers could slow the erosion of their businesses by e-commerce platforms if they had better ways to understand shopper behavior and increase the probability of sales. The key is getting shoppers engaged with the store and brand, and borrowing on some of the techniques used by online platforms.

Type: White Paper

Sponsor: ComQi, Inc.




VoIP Adoption Leads to Free PCI Upgrades for Major Quick Service Restaurant

Free PCI Upgrades with VoIP Adoption

Type: Case Study

Sponsor: Hughes




@Consumer-2-Consumer Marketing: Integrating User-Generated Content in your #CustomerExperienceStrategy

See why user-generated content is a must for your in-store displays and find out how to increase social engagement with your brand while creating guest experiences that cannot be forgotten.

Type: Infographic

Sponsor: media mea LLC


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FEATURES


Kagan: Old checkout lanes will choke retail stores

Jeff Kagan has a big list of big questions for today's retailer -- from realizing the need to change to creating both a defensive and offensive strategy.

Target CEO feeling pretty, pretty, pretty good about growth, holiday strategy

One almost expected Target CEO Brian Cornell to break out in a few 'ho ho hos' during a live talk Wednesday following the retailer's third quarter earnings report. Even as shares dropped Cornell is confident and happy about results.

Talking With: Verifone chief Joe Mach about retail customer experience strategies

Verifone North America President Joe Mach shares insight on what retailers are doing, the big trends in play with customer experience and how consumers are spurring trends and retail customer experience strategies.

6 ways to deliver stressless service in the holiday season

Chip Bell explains how retailers can achieve stress-less success during the hectic season by acting as a host, not as a slave.

Harry & David pumps up brand, mobile, social to enhance customer experience

Premier gourmet food and gift retailer debuts updated brand look, feel and tone, from its website to its catalogs and across social media. It's all focused on elevating the retail gift-giving customer experience.

City Gear drives mobile experience forward with new app, platform

Footwear and apparel retailer deploys a dedicated mobile app and a commerce platform to enhance the smartphone user's shopping experience.

The new face of disruption: Retail in the digital age

David Rosen, digital transformation technologist and strategist,TIBCO Software, shares how industry leaders, like Amazon, are laser focused on innovating the best means to continuously drive a positive customer experience, all while reigning in costs.

Don't be overwhelmed by omnichannel: A practical guide to implementation

Michael Ringman, CIO, Telus International, explains why omnichannel customer service isn't just about who has the longest list of 'contact us' options available, but about making the customer journey seamless from one touch point to the next.

Kagan: Will Walmart win with Jet.com private label?

Jeff Kagan wants Walmart and Walmart.com to be successful, but he believes the level of success will come from respect for the customer. The big question is this: Are they up to the task?

Luxury jeweler's new retail chief driving 'Retail 3.0' strategy forward

With its own mobile app already in place, and a new YouTube customer engagement platform, Govberg Jewelers is all about winding up a rewarding customer experience and Claudio Terjanian is at the helm of the retail strategy.

1-800-Flowers.com delivers another AI shopping channel to meet gift givers wherever they're shopping

The online florist and gift retailer is tapping artificial intelligence technologies, such as Google Assistant, to ensure it's always in quick reach of customers.

Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.

'New wave' retail is starting to crest

For many analysts, observers and pundits, the Sears story serves as a kind of moral or object lesson to Amazon. But ICXA Managing Director Christopher Hall also see the Sears story as a fascinating reverse-parallel to what seems to be going on in a bigger-picture sense in retail today, with a bit of a twist.

Alibaba one-ups Amazon by building a mall for retailers

Chris Petersen writes on how Amazon and Alibaba, two great disruptors of traditional bricks and mortar retail, are focused on creating new models that will serve the rising expectations of today's customers.

5 lessons restaurants can learn from Uber, Amazon

Uber and Amazon have bridged the gap between digital and physical experiences in a way that has reset consumer expectations for how they interact with all their favorite brands.

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eCommerce statistics, information and innovation articles on Retail Customer Experience.

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