Marketing News
Text messaging driving consumer purchases
February 20, 2024
When it comes to brand text messaging it seems consumers are paying attention — 75% report that SMS from brands routinely drive them to make a purchase and…
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Walmart to debut EV charging stations
February 20, 2024
Walmart will introduce EV charging stations as part of its new and remodeled stores, John Furner, president and CEO, said in a recent company announcement.
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Getting loyalty right
February 20, 2024
Industry veterans will offer invaluable insights on building successful loyalty programs, doing loyalty right (IHOP, Potbelly, The European Pizza Company) and…
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Majority of consumers joining loyalty programs
February 16, 2024
A hefty number, 85%, of consumers are joining loyalty program and gift cards are fast becoming the ticket to driving customer loyalty.
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7-Eleven acquiring 204 stores from Sunoco LP
February 8, 2024
7-Eleven Inc. will acquire 204 stores from Sunoco LP, including Stripes convenience stores and Laredo Taco Co. restaurants.
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Rocky’s Ace Hardware expands footprint
February 7, 2024
Rocky's Ace Hardware, a family-owned Ace Hardware dealer, is acquiring two Massachusetts stores and will grow to 50 locations across nine states.
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Buc-ee’s coming to Mebane, North Carolina
February 6, 2024
A Buc-ee's gas station and convenience store has got the green light to open in Mebane, North Carolina.
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REI plans 10 stores in 2024
February 2, 2024
Outdoor retailer REI Co-op plans to open 10 stores this year. Locations finalized for summer launches include Glendale, Arizona and Rancho Mirage, California.
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Majority of retailers looking to invest in new customer loyalty tech
January 31, 2024
A hefty number of retailers and businesses, 89%, are planning to invest in new customer loyalty tech and strategies to improve the customer experience this…
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Consumers like email when it comes to promotions
January 25, 2024
A good number, 75%, of consumers want promotional messages via email yet 20% will lose trust in a brand, or unsubscribe, if the emails land in the spam folder.
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Lifestyle brand Saucony debuts challenge-driven experience
January 24, 2024
Performance running lifestyle brand Saucony has launched the Marathumb Challenge, a branded experience to help users "outpace doom scrolling," with physical…
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Gift card spend bouncing back
January 23, 2024
Gift card spending is bouncing back with 69% of consumers buying the same amount of gift cards or more in 2023 compared to 2022.
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Crate & Barrel launches shared registry program
January 22, 2024
Crate & Barrel has debuted a shared registry program that allows couples and individuals to create one dream registry given access to Crate & Barrel…
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American Airlines redesigns reward program with updates
January 16, 2024
American Airlines has updated and redesigned it AAdvantage rewards program.
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Lowe’s launches MyLowe’s rewards loyalty program for DIYers
January 16, 2024
Lowe's has launched a loyalty program aimed at the do-it-yourself customer.
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Monday best customer message day of the week
January 15, 2024
When it comes to a SMS marketing campaign retailers may want to focus on one specific day of the week — Monday.
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BJ’s Wholesale Club opens in North Jacksonville, Florida
January 15, 2024
BJ's Wholesale Club now has a location in North Jacksonville, Florida, and the store marks the brand's 242nd club.
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Men’s Wearhouse opens store in Bala Cynwyd, PA
January 11, 2024
Men's Wearhouse has opened a store in Bala Cynwyd, Pennsylvania, just outside the Philadelphia metro area.
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Influencers may not be so influencing this holiday season
December 21, 2023
Blanket influencer endorsements for products could potentially harm sales in the last week of holiday shopping, according to a Storyblok survey that polled…
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Macy’s window offers interactive Christmas carol experience
December 20, 2023
There's more to do then standing in awe at Macy's New York store window displays this holiday season.
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