Marketing News
Social media top discovery channel for young consumers
December 8, 2022
When it comes to discovering international brands, young consumers, millennials and the Gen Z population, turn to social media.
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Consumers love personalization yet wary of data privacy
December 8, 2022
Consumers appreciate personalization when it comes to marketing but have concerns about data privacy.
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Family Dollar lowering prices
December 5, 2022
Just about a year after its parent company, Dollar Tree, hiked prices to $1.25 for items, Family Dollar aims to reduce prices to grab greater consumer…
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Nike launches Web3 digital experience
November 29, 2022
Nike has launched .Swoosh, a Web 3-enabled digital platform that will let Nike fans learn, collect and eventually co-create virtual creations such as virtual…
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Gap jumps onto Amazon
November 28, 2022
Gap clothing and accessories are now selling on Amazon for customers in North America.
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Mastercard data predicts 15% retail sales growth on big sale day
November 21, 2022
Black Friday will be a bountiful sales day for retailers if a Mastercard SpendingPulse study projection hits the mark.
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Twitter isn’t just for the super young consumer
November 18, 2022
When it comes to Twitter activity, more than one in five U.S. consumers, 22.9%, are using the social media platform, according to statistics from Numerator.
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Target, TD Bank extend credit card partnership
November 10, 2022
Target is expanding its U.S. credit card partnership with TD Bank through 2030. The bank is the exclusive issuer of Target's co-branded and private label…
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Sustainability top consumer priority
November 10, 2022
More than three-quarters of consumers believe it's important for a brand to highlight eco-practice data online, and if it's missing, a majority will look…
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Amazon sweetens subscription offerings
November 8, 2022
Amazon is expanding its music and podcast universe to its Prime subscription members without requiring any additional cost.
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Victoria’s Secret acquiring AdoreMe to drive inclusivity
November 7, 2022
Luxury lingerie retailer Victoria's Secret is buying a rival, AdoreMe Inc., in a $400 million cash deal in order to expand beyond being viewed as a sexy wear…
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Amazon advertising expands options for grocery, CPG with omnichannel metrics
November 1, 2022
Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…
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Target, Kohl’s, Best Buy not open on Thanksgiving Day
October 28, 2022
Target is the latest retailer to decide not to open stores on Thanksgiving Day.
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Target, Apple expand product collaboration
October 27, 2022
Target is expanding its product collaboration with Apple in more than tripling Apple's products and accessories at its stores. Apple products can now be found…
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Circle K teams with cannabis vendor for store sales
October 26, 2022
Convenience retailer Circle K is teaming up with marijuana company Green Thumb Industries to sell cannabis at Circle K stores in Florida in 2023.
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Live streaming sales strategy catching retailers, brands attention
October 21, 2022
Live streaming shopping, which is a big retail sales approach in China, is starting to take root among U.S. brands and retailers as not just a way to spur…
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TikTok mulling warehouses, broadening retail sales footprint
October 19, 2022
Social media platform TikTok, which has about 80 million U.S. users and sells products from TikTok creators and merchants, is looking to expand its warehouse…
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Kroger buying Albertsons for $20B
October 14, 2022
The two top U.S. supermarket chains, Kroger Co. and Albertsons Cos., are joining up in a $20 billion deal.
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REI closing all operations on Black Friday
October 11, 2022
Outdoor clothing and accessories retailer REI is completely shuttering operations on Black Friday this year, not just its stores.
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Retailers optimistic despite challenges in holiday season
October 11, 2022
Retailers are generally optimistic about the upcoming holiday season and there will likely be a ramp up in promotion despite challenges such as inventory…
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