Marketing News
Retailers optimistic despite challenges in holiday season
October 11, 2022
Retailers are generally optimistic about the upcoming holiday season and there will likely be a ramp up in promotion despite challenges such as inventory…
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Amazon Prime Early Access Sale may set new records
October 7, 2022
Amazon's second Prime Day event this year, the Prime Early Access Sale taking place three months after Prime Day in July, could set new records when it comes…
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Dick’s Sporting Goods kicks off holiday hiring
October 5, 2022
Dick's Sporting Goods plans to hire nearly 9,000 seasonal employees for the holiday season.
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Rite Aid reports $5M in losses in recent quarter
October 3, 2022
Shoplifting cost Rite Aid $5 million in its most recent quarter, with its New York stores taking the hardest hit.
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Shoppers hungry for discounts, digital shopping
September 29, 2022
The COVID-19 pandemic has altered consumer shopping in two major ways: Consumers have a greater love for digital commerce and they're on the hunt for discounts.
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Walmart launches immersive experiences
September 27, 2022
Walmart is launching two immersive experiences in the metaverse platform Roblox.
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Amazon 2nd Prime Day Oct. 11-12
September 26, 2022
Amazon will hold its second Prime Day sales extravaganza Oct. 11-12.
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Why retailers need a conversion rate optimization program
September 26, 2022
Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. It can…
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Christmas Tree Shops opens Florida store
September 15, 2022
Christmas Tree Shops has opened a store in Estero, Florida.
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Retailer Showcase expands Massachusetts footprint
September 13, 2022
Showcase, a retailer and product developer based in Canada, has expanded its footprint to Massachusetts with the launch of five stores.
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Why c-stores need to boost the loyalty factor
September 13, 2022
There's been a 47% increase in use among c-stores since fall 2021, with prepared food and groceries the most popular purchases.
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Target teams with FAO Schwarz on toy marketing strategy
September 12, 2022
All Target store toy departments will feature more than 120 toys from FAO Schwarz as part of a multi-year deal between the two retailers.
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Online eyewear retailer deploys ‘fast frame’ for speedy delivery
September 12, 2022
Online eyewear retailer Zenni is deploying "Fast Frame," a speedy delivery service that puts glasses in customers' hands in 24 hours or less.
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Coca-Cola engages with consumers via a guessing game
September 9, 2022
In launching a series of limited-time-only beverages the Coca-Cola Co. is taking a unique approach to luring customers to taste test and try the products…
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Walmart bumps up Sam's Club membership fees
September 7, 2022
Walmart is increasing its Sam's Club membership fees, for both tiers, come Oct. 17.
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Midwest grocer sees loyalty boost with Birdzi Visper 2.0 deployment
September 7, 2022
Coborn's, a Midwest grocer, is seeing an increase in customer loyalty after deploying Birdzi's Visper 2.0 solution that helps retailers and grocers create…
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Amazon home to Peloton equipment, apparel
September 1, 2022
Amazon and fitness equipment maker Peloton are partnering to sell Peloton products on the e-commerce giant's marketplace.
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Walmart mulling social media influencer platform, claims report
September 1, 2022
Walmart is considering creating a platform highlighting social media influences in a quest to sell third-party goods online.
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ChargePoint launching digital advertising network; EV stations emerge as advertising channel
August 31, 2022
ChargePoint Holdings Inc., the nation's largest operator of EV charging stations, has teamed with Ara Labs Inc., a digital display provider, and Destination…
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Cal’s Convenience launches loyalty program via Paytronix platform
August 30, 2022
Cal's Convenience Inc. is debuting a "My Rewards" loyalty program built off the Paytronix Systems Inc. customer engagement platform.
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