Imagine innovative apps on an in-store wireless tablet. They smoothly guide the sales journey, offer persuasive proof points and find deals to match customers' exact needs. Now suppose that setup needs more bandwidth than is available to many stores and there's no time for a network upgrade. Dixons Carphone used Ipanema..
With the close of 2017, a year which brought big news in retail customer experience strategy, technology and trends, Retail Customer Experience shares a hefty list of industry watcher expectations for the new year.
Roger Niederer, head merchant services, SIX Payment Services, offers up insight on how technology is not only changing consumer behavior and needs, but also the choice of payment options that retailers can and must offer customers online and in-store.
Premier gourmet food and gift retailer debuts updated brand look, feel and tone, from its website to its catalogs and across social media. It's all focused on elevating the retail gift-giving customer experience.
City Furniture CIO/CFO Steve Wilder shares insight, lessons learned and return-on-investment from the Florida retailer's strategy to boost customer experience via a partnership with IBM and Ingenico Group. The strategy led to a mobile and nimble sales and transaction process across its 27 showrooms.
That question was the focus of a breakout session Tuesday at the fourth annual CONNECT Mobile CX Summit in Philadelphia. The answer is complicated, which is usually the case with emerging technology options.