How to ensure a symbiotic mobile marketing strategy

A brand's app and mobile wallets create a cross-pollination effect that's unrivaled for driving consumer engagement.

ScanLife app joins SessionM mobile loyalty network

April 9, 2014

Scanbuy, a mobile engagement solutions provider, announced that it has partnered with mobile loyalty platform SessionM to reward users of the ScanLife app for…

Study finds retailers shifting biggest share of marketing budgets to mobile

April 8, 2014

The number of retailers who expect mobile to be their top marketing priority will more than quadruple over the next five years, according to a new study by Yes…

Nikki Baird to give keynote on privacy at CONNECT summit

Top retail analyst Nikki Baird will explore rapidly advancing technology and consumer tolerance for being tracked.

Revenue from mobile-optimized retail sites up 168% over last year

April 4, 2014

Branding Brand, a mobile commerce platform, has released the results of its Mobile Commerce Index for March 2014. The exclusive data sample details a steep…

OfferPipe simplifies mobile card-linked offers

April 2, 2014

TranSend, a provider of infrastructure software to the payments industry, has announced the launch of OfferPipe, a new mobile card-linked offers marketing…

Tyco TrueVUE adds mobile reporting features

April 1, 2014

Tyco Retail Solutions, a provider of retail performance and security solutions, has announced the availability of TrueVUE 5.0, the latest version of its…

Ziploop raises $2.2 million for shopping organizer app

March 31, 2014

Ziploop, the developer of an app that organizes mobile shopping for retailers and consumers, has received $2.2 million in seed capital.

Privacy-friendly location-based marketing: Giving customers the control

Crafting a non-invasive location policy is key to keeping customers from opting out of push messaging or location awareness.

Mobiquity releases SDK for mall-based beacon network

March 28, 2014

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity…

Fashion retailer ASOS launches shopping app

March 10, 2014

ASOS, a U.K.-based online fashion retailer, has announced the launch of its U.S. shopping app, offering more than 850 brands and the ASOS private label for…

Slyce triples funding for retail image recognition tech

March 4, 2014

Visual product search platform Slyce today announced the close of its latest funding round with more than $10.75 million raised, increasing the company's total…

CashStar launches new version of digital gifting platform

March 3, 2014

Digital gifting company CashStar has announced the release of CashStar 5. Delivered as an SaaS solution, the company said its platform delivers ROI for…

Neiman Marcus launches iOS app

February 27, 2014

Neiman Marcus today announced its new shopping app for the iPhone. According to the company, features of the app include:

CONNECT 2014 Mobile Innovation Summit announced for retail and restaurant industries

February 26, 2014

With a slogan of "Think Mobile First," Networld Media Group properties MobilePaymentsToday.com and RetailCustomerExperience.com will join forces to convene the…

With Flow, showrooming moves beyond barcodes

Amazon's mobile app uses live photo recognition to let showroomers build shopping lists.

Half of consumers now read emails only on mobile devices, conversion rates are twice that of desktop

February 26, 2014

For the first time ever, the proportion of consumers interacting with email on smartphones or tablets alone hit 50 percent in the fourth quarter of 2013…

Flipp app brings retail flyers to Android users

February 26, 2014

Technology firm Wishabi has announced the launch of its Flipp app on Android. Flipp is a free app that aggregates retail flyers from stores such as Target…

HP releases tablet-based POS

February 25, 2014

This week at Mobile World Congress, HP announced a Windows 8.1 tablet-based point-of-sale solution that it says will make it easy for small business retailers…

Dónde launches mobile store locator as a free service

February 25, 2014

Dónde, Inc., a location-as-a-service platform, has announced today the launch of its store locator and analytics dashboard as a free service. According to the…