Strategies for Maximizing Mobile Point-of-Sale Technology

Mobile point-of-sale (mPOS) goes beyond mobile check out. Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Type: White Paper

Sponsor: NetSuite, Inc.




Avoid Mobile Order Pick-Up Mayhem

The ideal mobile order pick-up program gives customers fast, convenient service and delivers higher throughput for restaurants and food-service venues. 

Type: Infographic

Sponsor: Apex Supply Chain Technologies




[WEBINAR] Why mobile, personalization are key to a successful, seamless customer journey

Download this webinar to hear insights from the 2017 Digital Trends in Retail report, along with highlights from Adobe’s most recent Digital Economy Project from March 2017.

Type: Webinar

Sponsor: Adobe


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FEATURES


Outdoor recreational retailer Moosejaw now knows the full story of its customers' experience

Moosejaw, a Michigan-based retailer, is tapping FullStory to get accurate insight on customer experience and boost customer service and satisfaction.

Ultimate irony – Amazon building warehouse at former U.S. mall

As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment

A shopper marketing conundrum: Providing a personalized mobile experience at scale

Matt McGinty, chief revenue officer, Fiksu DSP, provides insight on why targeting shoppers via mobile, based on their shopping habits, can improve the consumers' relationship with the brand.

The overlooked weapons in your retail marketing arsenal

Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.

Making retail work for every generation - not just millennials

Bob Feher, an expert in analyst relations and market intelligence at NCR Corp., provides insight on why retailers which are striving to keep up with millennial consumer demands may actually be alienating other customers.

Why subscriptions are literally sucking the life out of stores

Chris Petersen offers insight on why the tremendous potential growth for subscription-based purchases is literally sucking the life and traffic out of bricks and mortar stores.

Merchants seek ways to make their mobile apps indispensable

Church's Chicken offers up a unique feature in its mobile app: a curated music playlist.

Breaking down silos: 3 strategies for winning the digital customer experience race

Ed Burek, director of solutions marketing, SiteSpect, explains that while retailers are not blind or lost and know what customers want many can’t find the right solution to provide that experience. The answer, he believes, lies in their approach to customer experience.

Does Walmart really have a shot against the Amazon juggernaut?

Chris Petersen believes true innovation demands a willingness to take the risks to fail faster. Companies that don't embrace failure as a part of innovation risk becoming irrelevant with fewer options to survive.

What merchants should consider when deploying new technology

As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.

How brick-and-mortar retailers can benefit from shoppers' e-commerce habits

Growth in e-commerce does not mean the death of bricks-and-mortar retail. Yet, that doesn't mean brick-and-mortar retailers can ignore the impact of e-commerce on the way consumers shop.

Picturing a more dynamic approach to digital back-to-school sales

Imgix CEO Chris Zacharias explains why retailers need to carefully consider the use and editing of images to improve the user experience and why beleaguered back-to-school shoppers will be thankful.

Be a marketing valedictorian: 5 tips to prepare for back-to-school season

Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.

Reimagining the power of your brand

Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.

How to create a more balanced content diet

Coherent Path President and CEO James Glover maps out why marketers need to move away from serving up the same email campaigns and a reliance on heavy discounting to promote products. Marketers need to prioritize what customers are invested in and build a balanced email content "diet" for each consumer.

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The Internet boom changed the way people shop, and today it is rare to find a retailer that does not have an online presence of some sort. But online sales are very different from real-world sales — and making sure the experience is consistent with in-store is crucial.

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