VoIP Adoption Leads to Free PCI Upgrades for Major Quick Service Restaurant

Free PCI Upgrades with VoIP Adoption

Type: Case Study

Sponsor: Hughes




G&J Acquisitions Cuts Cost by 50% with SafePoint

The SafePoint® solutions from Loomis are designed to save retailers time and money while enhancing the security of a store and its employees. SafePoint® eliminates 60% of the risk and labor associated with counting and handling cash manually.

Type: Case Study

Sponsor: Loomis




NOT ALL SD-WANS ARE CREATED EQUAL

Simplifying SD-WAN

Type: Infographic

Sponsor: Hughes


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FEATURES


Be a marketing valedictorian: 5 tips to prepare for back-to-school season

Erika Jolly Brookes, CMO at Springbot, maps out the steps an online retailer should take to capture the committed and uncommitted online shopper for back-to-school shopping.

Solving the mystery of the non-buying consumer

Dan Chester, VP and retail practice leader at ForeSee, explains why it's more important than ever for retailers to improve conversion metrics.

Why store associates must play a critical role in customer experience

Consumers crave human interaction and the store associate represents a retailer's front line in delivering a rewarding and compelling customer experience. Yet retailers aren't giving the role needed attention and support, and that's not a good thing in today's competitive retail environment.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

5 improvements for successful dealer display programs

The process of designing displays for your dealer networks in the flooring, paint, or home improvement industries presents a unique set of challenges. Build your framework around five questions when developing display programs for home improvement dealer networks.

Evolve or die: This is the state of retail

The advent of digital has changed life as we know it, including the shopping experience. The state of retail is now evolve or die. The dogma of old school retail leadership is now a blueprint for what NOT to do.

Cognitive computing: IBM's 'secret weapon' in transforming experience

Retailers already know they must embrace cognitive computing to better engage with shoppers, differentiate their offerings and adopt a culture of innovation. Cognitive computing systems are becoming the secret weapon helping companies transform consumers' shopping experience.

Store display 101: Tips, best practices, do’s and don’ts

The retail sector has come a long way from the days of the cheesy cardboard cutout display standing near a pile of products or welcoming customers to a new store selection.

Petsmart deploys unique musical experience for pets, owners

Family pets spending time at a Petsmart PetsHotel, as well as their owners, are getting a much more lyrical experience as the retailer is piping in playlists aimed to enhance the customer experience.

Tips for meeting Generation Z customer expectations

Questions about the trickiest group of consumers answered: Unlock the secret to effectively reaching Generation Z.

For the love of change: Why display design can't be a stagnant strategy

How can we make displays last, carry a consistent brand message, and yet still appease the need of our audience for change?

5 questions CMOs must ask when "they don't show up"

Marketers need to engage like they are throwing a party for friends.

6 things every woman wishes retailers knew about her shopping basket

These six facts about a woman's shopping basket reveal what retailers including Nordstrom, Amazon and Tesco do to address them.

First rule in empathetic marketing: Know thy customer

One way brands are effectively engaging with customers is through empathy. A buzzword in the marketing world, empathy is the act of putting yourself in your customer’s shoes and taking time to understand their thoughts, feelings, circumstances, and personality.

Building the brand culture: It’s all about empowering employees

Establishing a 'cult' philosophy in building a robust brand culture isn't a bad thing. In fact, it's one of several valuable and viable approaches.

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Shopping is about more than just buying things. It's a complex relationship between buyer and seller, one that impacts the shopper on a psychological level. Understanding the mental processes behind customer behavior will give you a better chance of successfully reaching those customers.
 

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