Retailers have unique business needs. If you want to secure a significant return on investment from your VoC program, you need to tailor it to your business. Confirmit has helped businesses like yours achieve more than 300% ROI from their VoC program.
Peter Fader, professor of marketing at the Wharton School of the University of Pennsylvania and co-founder of Zodiac, explains why a truly customer centric company is one that aligns iproducts and services around the wants and needs of its most valuable customers. In other words, it's about using customer lifetime value (CLV) metrics.
Looks like last year’s fine-tuning of Best Buy’s Reward Zone loyalty plan is paying off for the retailer, but time will tell if it is delivering for members. In a second-quarter earnings call Sept. 14, Best Buy Chief Financial Officer...
The core behaviors of any business have a lot to do with their fundamental beliefs around generosity. For some, generosity is a core value. For others, it's a suckers game. And for consumers, the difference between the two experiences is obvious.
The pace and volume of change is exponential. We are witness to massive shifts in consumerism, technology, economics and sociology. In this article, we examine just a few of the significant changes we can expect as we head into a new decade of retail.