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Shopper Marketing

Shopper Marketing-related case studies, commentary and technology on Retail Customer Experience.

Article
Are social networks primed to be the next omnichannel frontier? Yes, no, maybe
Article
Why Instagram Checkout may be the forerunner of the one-stop retail experience
Commentary
Social media customer care best when humans and bots are at play
Article
10 most read Retail Customer Experience blogs of 2018
Commentary
3 ways to keep the personal touch in brick-and-mortar retail

News & Media
Shopper Marketing

Blog
Don’t Ghost Your Customers When it Comes to Their BOPIS Experience
Blog
Retailers Losing Billions in Revenue Due to Long Lines
Commentary
Are you tracking the most important part of Black Friday? (Hint: It's not sales)
Commentary
How to make the shopper's buying experience a competitive differentiator
Commentary
How scrappy, online retailers can thrive and grow in the Amazon era
Commentary
Why delivery is playing a starring role in the retail customer experience
Commentary
Lessons in "goodwill" and the power of people
Commentary
Should retailers try to out-Amazon Amazon?
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