Amazon's success proves that those who understand their customers at a deep level will win. At a panel at the recent ICX Summit, Eric Schongalla, manager of retail systems at Carhartt, and Roger Starkweather, senior VP of sales and experiences at OpenEye Global, discussed how businesses can utilize data analytics and personalization.
Digital signage is a viable and effective communications tool, but companies taking the first step in signage deployment will be much more successful on the playing field if they understand the basics of what digital media is and how it operates. Learn the basics of digital signage and how to make it most effective.
Don’t let the season’s hustle and bustle have a negative impact on your bottom line. Instead, take action to improve your customer experience and drive your profits so it really can be the most wonderful time of the year!
If youre not on board with Guest Mobile Wi-Fi, chances are good youll get left in the digital dust. As Wi-Fi proliferates and shoppers expect nothing less than convenient access and easy engagement, it creates a series of questions for brick-and-mortar retailers.
As Chris Petersen writes, Amazon has simply been one of the most innovative retailers executing consumer choice and convenience and now is proving why distributors could be retailers' new BFFs: Best Friends in Fulfillment
Antoine Rizk, vice president of go-to-market programs at Axway, provides insight on how the customer journey is transforming into a cross-platform experience, bridging the gap between physical and online stores and creating a seamless, personalized customer experience.
Karey Crump, senior director, product marketing at Blackhawk Network, discusses why marketers should use branded gift cards and egifts to attract new customers and deepen relationships with existing ones.
Ashish Gambhir, Momentsnap co-founder and president, explains why the brick-and-mortar retail model is not yet in its death throes, though it is far from flourishing. Serious evolution and innovation are necessary if storefronts hope to beat back the tide of digital behemoths like Amazon and Walmart.
As retailers and restaurants consider whether to deploy new consumer offerings such as a loyalty program, branded app or mobile payments, executives must consider whether such efforts help them acquire more customers to get them into storefronts more often while coaxing them to spend more money.
Aimee Becker, VP of strategic services for Daymon, talks about the retail climate and the fact that not all the news is bad. What many may be surprised to learn is that leveraging brand power is making the difference for retailers and brands getting it right.
Sethuraman Janardhanan, practice head and client partner, big data analytics, at Happiest Minds Technologies, explores the multiple synergies that have made the Amazon-Whole Foods acquisition the most notable one in retail and one which holds power to redefine many existing models.