A gift card represents a guaranteed sale to a merchant — and a guaranteed satisfied customer. It's one of the true win-win propositions in retail.
Study: Gift card popularity remains high, consumers eager for mobile storage
Sears refreshes mobile app, debuts mobile device incentive strategy
BP aims to spur loyalty by letting customers share savings
RadioShack gift card court battle nears resolution with $40M settlement
Givex set to acquire Chase Paymentech gift card business
New Media Insight announces mCards loyalty program, branded gift cards
Gen Y the target of Macy's brand expansion
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