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Jewelry retailer adds sparkle to merchandise

As one of the largest independent jewelers in the U.S., The Diamond Cellar in Dublin, Ohio is known for its expertise in service, selection and, now, its innovative approach to showcasing products throughout its multilevel flagship store. By replacing existing display case bulbs with GE's Immersion LED Display Case Lighting, the retailer is able to add sparkle to all facets of merchandise on display, while guiding the consumer's eye throughout the cases to see the wide selection of jewelry in an effort to increase sales.

June 8, 2010