White Paper
How retailers can fine tune the click-and-collect experience for shoppers
November 19, 2019
While much has been written about brick-and-mortar retailers’ continuing fight for market share with online competitors, data on continually evolving consumer preferences also demonstrates a desire by many to combine both shopping experiences. Enter: click and collect.
Globally, click and collect – also known as “buy online, pick up in-store (BOPUS)” – is considered the most valuable aspect of the retail shopping experience for more than four in 10 consumers, according to a February 2019 report from iVend Retail.
About The Sponsor
RetailCustomerExperience.com - Marketing Opportunities
RetailCustomerExperience.com is devoted to helping retailers differentiate on experience, rather than on price. It is founded on the understanding that retail today is fundamentally different than any other time in its history, and staying competitive requires a new, holistic understanding of customers and how they want to shop.
