News

Retailers aren't texting enough and that's a bad thing

August 12, 2016

Retailers aren't texting as much as they should and it could be hurting the bottom line.

A new OpenMarket Retail Mobile Report reveals it's clearly an underused tool that boasts great potential.

"SMS may not be a new technology, but the utility and capability of mobile messaging is still greatly untapped by many retailers," said Jay Emmet, general manager for OpenMarketk, in a release. "The retailers who have already embraced SMS are seeing success in terms of efficiency, reach, and business impact—setting a strong example for others to follow. As the survey results indicate, there is a lot of room for retailers to capitalize on the opportunities SMS provides."

The report states SMS was the least used marketing technology (29 percent), with email (97 percent), phone (66 percent), social media (82 percent) and mobile apps (32 percent) coming out on top.