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Rewards program delivers the goods for National Coney Island chain

National Coney Island restaurant chain is reaping benefits of a new rewards program.

August 5, 2015

National Coney Island restaurant chain is reaping benefits of a new rewards program deployed a year ago and is also deepening customer loyalty.

An instant-wins marketing solution, the Paytronix-powered Cony Bucks reward system, has doubled the company’s registrations compared to average previous months’ registrations and said visits to restaurants have jumped by 40 percent since it began using the Paytronix technology in the 20 restaurants located in Southeastern Michigan.

The 50-year-old Roseville, Michigan-based chain is known for its Detroit-style hot dog and offers all-day breakfast, sandwiches and desserts in a fast-serve format.

The Paytronix technology provides marketing promotions, messaging and even test and control features for businesses aiming to attract new business, and engage with loyalty program members. National Coney Island has also replaced its coupon-based advertising program with the new Coney Bucks reward program. The Coney Bucks system collects data on guest activities and so far has 58,000 participants.

 "Overall, Paytronix has helped us to increase knowledge of our guests and keep them engaged with both our loyalty program and our brand," said Martyna Nowak, marketing director, National Coney Island. "There's a lot of competition in this area. Coney Bucks further differentiates our offering and makes a positive impact on sales."