Article

41. Millennials

March 31, 2010

Millennials stand poised to affect both sides of the customer experience: as customer and employee. Demographers disagree on exactly what ages comprise the Millennial generation — some include people born since 1980; others include those born between 1982 and 2000; still others extend the birth year to 2003. Bubbling with optimism, Millennials exhibit a need for instant gratification and frequent positive feedback. For retailers, that may mean reaching out to them with text-message offers, and providing an enjoyable place to work — and consistent praise — to Millennial employees.

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