Article

46. Costco

March 21, 2010

The largest wholesale club operator in the United States has built a base of loyal, satisfied customers by offering increased value, not just low cost. Jim Sinegal, president, CEO and director of Costco, has said that when a customer buys a television set at Costco, it may not be at a rock-bottom price, but it’ll be one of the best brands loaded with the best features. The company also goes the extra mile in its service: It recently called 1.5 million customers to notify them of potentially tainted peanut butter products.

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