Article

52. RFID in retail

March 9, 2010

Item-level tagging of products is one of retail’s many Holy Grails; it has certainly been the center of both hope and speculation for years now, and the desire for it is still strong. But the barrier remains largely an economic one — until tags are cheap enough to put on every product, including low-margin ones, complete visibility of the supply chain remains elusive. But RFID is turning up in other areas besides the product assortment: Tesco is considering using the technology in its next-gen loyalty program, and momentum is gaining for RFID-based stickers that can turn any cell phone into an NFC payment device.

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