Article

53. High-tech dressing rooms

March 4, 2010

Dressing rooms are critical to the customer experience, as purchasing decisions may be made or broken by a customer’s perception of herself in an outfit. Technology may help make the decisions a little easier. Responsive mirrors in some Prada locations simultaneously display pictures of all the items a shopper tries on. Bloomingdale’s flagship store has tested an interactive mirror and webcam, through which customers send an e-mail or text message to friends inviting them to log onto a Web site to see the items and comment.

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