Article

59. Barnes & Noble

February 18, 2010

Customer satisfaction is a priority for Barnes & Noble bookstores, and customers are taking notice. The retail store came out on top in the specialty store category of the American Customer Satisfaction Index. The store also delved into social networking with its My B&N Web page. At My B&N, shoppers can create a literary identity, connect and share insights with other readers and discover and rate new products. Users also can have up to 25 Wish Lists to identify products for giving or receiving.

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