Article

63. Ethnic retail

February 10, 2010

The trend of segmenting regional and ethnic product selections continued in recent months. Walmart, which has a multiyear track record of offering Latinos culturally sensitive products, in-store events and services, opened a new store named Peñitas, the first U.S. Walmart store designed for Mexican-American shoppers. And the company's first Más Club opened in Houston last November, the familiar blue-and-white logo replaced with the Mexican flag's red and green. Reaction has been mixed: Some Latinos praise the concept, while many mainstream shoppers feel marginalized.

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