Article

71. redbox

January 21, 2010

Retailers' ultimate dream is to create a totally new product or concept that's a commercial success, yet not overrun with competition. That's been the reality for redbox, the Chicago-based movie-rental kiosk company. Chief rival Blockbuster is faltering, distribution has been healthy and its modest $1-per-night rental fee provides affordable escapism for all but the tightest budgets.

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