Article

74. Deal of the day

January 14, 2010

Once Woot.com took the Internet by storm, it was only a question of time before deal-of-the-day specials became an online mainstay. Each morning, the site posts a single item for sale at a deep discount; when they're gone, the site has nothing else to sell until the next day. A quantity tally and lengthy, irreverent product descriptions involve users beyond a simple transaction; many consumers report checking the site daily, even when they're not shopping. Now, DODTracker.com monitors 75 different deal-of-the-day sites with real-time inventory updates, and Amazon.com even texts its daily deals to subscribers.