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NRF: Microsoft displays shelf-edge, touch-screen solution

A Microsoft spokesman talks about the company's shelf-edge, touch-screen displays for retail in this video.

January 16, 2011

Retailers took in a plethora of technologies designed to allow them to better connect with customers last week at the National Retail Federation's Big Show in New York City.

Brendan O'Meara, manager of retail product management for Microsoft Business Solutions, demonstrated several examples created by the company, including a touch-screen solution that allows customers to locate products, check prices, obtain product information and read reviews at the shelf's edge.

Click below to watch O'Meara demonstrate how the solution could work at a makeup counter.