September 7, 2012
We're taking a break from our usual format this week and next, so that we can bring you a few brief highlights from the third annual Retail Customer Experience Executive Summit, which took place last month in Chicago. In this clip, we speak with Dave Kerpen, social media guru and founder of Likeable Media, one of Facebook’s Top 65 Preferred Developer Consultants as well as the only 3-time WOMMY Award winner for excellence from the Word of Mouth Marketing Association (WOMMA).
Dave and his team have collectively managed over 250 accounts on Facebook and other social networks, for brands such as Verizon FiOS, 1-800 Flowers.com, Neutrogena, Uno Chicago Grill, The Pampered Chef, and Heineken. Dave’s first book is "Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks." You can learn more about Dave's approach to social media in this in-depth coverage of his presentation at the event.
You can subscribe to the podcast in iTunes, download the mp3 directly or listen in the player below.
Save the date ... the fourth annual Retail Customer Experience Executive Summit will take place August 13 in San Diego!