Article

Survey: 68 percent of shoppers say promotions spur retailer visits

In-store, mailed and emailed promotions most effective at driving new traffic.

June 3, 2010

CrossView, a retail technology specialist whose clients include Advance Auto Parts, Moosejaw and vineyard vines, recently conducted a survey designed to determine shopper preferences as it relates to retail promotions.
 
Crossview surveyed 160 shoppers across four states – North Carolina, Ohio, Illinois and Kansas – from April 23-27, 2010.

The findings include:

• 64 percent were females and 36 percent were males.
• When asked if they came to visit the store because of a promotion only 35 percent said yes, while 65 percent said no.
• Of the 35 percent who visited the store because of a promotion, how they received the promotion:
  • 4 percent by text
  • 29 percent by in-store
  • 32 percent by a mailer
  • 27 percent by email
  • 9 percent by other (TV, street sign, website, newspaper, etc)
• 68 percent of the people who did not receive a promotion said they would have been more likely to visit if given one. However, 32 percent stated it didn’t influence their shopping behavior.
• Out of the 160 surveyed, the preferred methods of receiving promotions from retailers:
  • 18 percent by text
  • 11 percent by in-store
  • 23 percent by a mailer
  • 37 percent by email
  • 9 percent by social media
  • 3 percent by other (TV, street sign, website, newspaper, etc)
• 39 percent of people surveyed stated they would like to receive new product information, 16 percent requested store opening/closing notices, 12 percent stated they would like to receive discounts/coupons, and 33 percent prefer no information.

(Photo by damo1977.)