Consumer Behavior

Tips on personalizing the shopping experience

The retail shopping experience is changing. No longer are brands simply trying to sell products, they’re striving to build a personal connection with the shopper. Retail market personalization is the focus of a free, one-hour webinar hosted by Digital Signage Today and sponsored by Intel, which will take place Sept. 30.

Photo: iStock

September 16, 2021

The retail shopping experience is changing. No longer are brands simply trying to sell products, they're striving to build a personal connection with the shopper.

And how to do that — develop a retail market personalization strategy — is the focus of a free one-hour webinar hosted by Digital Signage Today and sponsored by Intel on Sept. 30 at 11 a.m. EST.

The webinar, "The Future of Retail is Getting Personal," will be moderated by Digital Signage Today Editor Kevin Damask and feature panelists Maroun Ishac, director of business development in the retail, banking, hospitality and education division for Intel, David Roth, CEO, The Store–WPP, chairman, BAV Group and Jay Hutton, co-founder, president, CEO and director at VSBLTY.

The panelists will discuss how advances in technology are helping brands capture the hearts and minds of consumers. They will also talk about how cloud-connected smart edge technologies are becoming vital to selling, the evolution of smart stores and personal interaction with shoppers, along with the responsibility of AI to provide personalized shopping experiences and maximize profits for retailers.

The webinar will also feature a live Q&A session. To register for the free event, click here.