Article

Top 100: 12. Walmart

June 10, 2010

Retail giant Walmart has spent a great deal of energy recently testing smaller store formats and different branding. The chain launched a new logo and design for some of its supercenters, focusing on softer colors, understated shelving and efficiency. Walmart also launched several smaller Marketside stores that max out at 15,000 square feet and focus on value-priced brand names, not its lower-priced store brands.

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