Article

Top 100: 17. Experience Design

August 15, 2011

At its core, design experience operates from the premise that when consumers purchase a product or service, they actually want something more. They want to have a meaningful interaction. The rise of social media and the digital age has made it more important than ever that retailers engage in meaningful “buying” interactions with customers in order to make them true empowered participants. In practice, experience design involves the creation of culturally relevant products, processes, services, events and environments that focus on the quality of the user experience rather than functionality. This emerging trend in “user-centered” design informs the latest in everything from intelligent buildings to Facebook apps, iPhone games and digital equipment that supports childhood learning and helps disabled individuals take part in social activities.

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