Article

Top 100: 19. The tween explosion

May 23, 2010

Thanks to Disney, the buying power of tweens (kids between 10-14 years old) has seldom been more focused and potent. Witness Hannah Montana/Miley Cyrus and the “High School Musical” franchise. Other phenomena such as the Jonas Brothers have contributed, too. Pop culture for the not-a-girl, not-yet-a-woman crowd is driving sales, as any parent of one can tell you.

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