Article

Top 100: 21. Electronic shelf labels

August 7, 2011

You know the scene: a shopper is overcharged for an item marked at a reduced price on the shelf display. The cost of the customer's dissatisfaction can far outweigh the dollar amount of the blunder and ultimately damage your store's brand. Electronic shelf labels promise not only to increase price accuracy at the shelf, but to reduce the substantial labor costs involved in ticketing items. Electronic shelf labels connect to a store-wide network that communicates with the retailer's POS system and downloads prices to the labels at the store, or from a corporate location for numerous store locations with no additional labor or time. Electronic shelf labels also can display additional information via a touchscreen interface such as nutritional information, price-per-measure or even recipes.

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