Article

Top 100: 23. Interactive storefront windows

May 13, 2010

Several retail chains have used the power of interactive displays to market their products. Shoppers at select Tommy Hilfiger Denim stores could capture, stylize and submit their image to be included in a collage of images being shown on digital screens in the shop windows. Users could also pose, take their own photo, then manipulate and add effects to be printed onto T-shirts. Nike allowed users of its storefront device to build the shoe of their dreams and have it saved in a virtual locker, with the finished product made available for delivery or in-store pick-up.

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