Article

Top 100: 24. American Girl

May 12, 2010

The American Girl brand rode its line of period dolls and accessories to a record increase in sales last year. The company earned $463.1 million in sales, a 7 percent increase over 2007 sales. With a loyal fan base as a reward, American Girl exhibited the power of a brand focused on its core customer: girls, their mothers and their grandmothers. That focus translated into the ability to identify and fill gaps in the market for its customers, and to profit from them.

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