Article

Top 100: 27. Shopper measurement

May 3, 2010

Rautakesko Ltd., the fifth-biggest do-it-yourself retailer in Europe, uses a Wi-Fi-based real-time location solution for retail store customer behavior analysis. Customers at Rautakesko stores have a special tag associated with them when they are shopping, enabling the system to identify their location and time spent within the store.

Download the complete Top 100.