Article

Top 100: 27. SMS

July 20, 2011

When a massive earthquake struck Haiti this year, the Red Cross collected $30 million in donations sent via Short Message Service (SMS) text message. With 2.4 billion active users, or 74 percent of all mobile phone subscribers, SMS text messaging is the most widely used data application in the world. As more people are using mobile phones for texting, marketing messages delivered via SMS are received instantaneously and can include mobile coupons, event invitations, mobile alerts, special promotions or a chance for the recipient to enter a sweepstakes simply by responding to the text.

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