Article

Top 100: 28. Supply chain optimization

July 18, 2011

Supply chain optimization makes use of mathematical modeling techniques to addresses the general supply chain problem of delivering products to customers at the lowest total cost and highest profit. This includes trading off the costs of inventory, transportation, distributing and manufacturing. For example, when ABC Fine Wine & Spirits recently undertook an initiative to highlight an expanded wine selection and to raise the level of the "shopping experience," the spirits retailer selected Manhattan Associates' warehouse management solutions to thoroughly optimize IT operations by eliminating as many customized functionalities as possible from the warehouse management software. As a result, ABC integrated customized functions into its own versions of the software, including a Web-based dashboard providing graphic representations of warehouse management data and a mix-to-putaway functionality that searches for the smallest available space within a designated zone in order to maximize storage capacity.

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