Article

Top 100: 29. IKEA

April 29, 2010

IKEA continues to maintain a strong customer following, with customers understanding that with this brand, lower price doesn’t automatically translate to lower quality. Instead, shoppers believe that by transporting and assembling their new furniture, they are helping to create their own value. IKEA’s stores have large, attractive display spaces so that customers can envision how their purchases might look at home. This unusual but effective store design has consumers craving for IKEA to open close to home — especially customers who now make treks often hours long to visit one of the chain’s approximately 300 stores.

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