Article

Top 100: 29. Zappo's

July 17, 2011

Zappo's rapid growth from a $70 million company to a $1 billion business was built on its exemplary customer service policy that includes free shipping for all its products and 365-day returns, and a quirky corporate atmosphere that includes parades and parties at its Las Vegas headquarters. Since being acquired by Amazon, Zappo's has maintained its consumer- and employee-centric culture. After the deal was announced, CEO Tony Hsieh and COO Alfred Lin held an all-hands meeting, rewarding each employee with a Kindle and a retention bonus equal to 40 percent of their annual salary.

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